How to Create a Great Welcome Page that Converts

You have 0.05 seconds to make a great first impression on a website or an app. A half of a second is nothing. If you can do one better than the other, you are in front. So, if you are doing one better than that person, then you are in front. That is your competition.

The number is pretty amazing and a bit scary at the same time. This means that most of your content should be judged by the first thing users see on your website or app.

Welcome pages usually contain information that explains what the site or app is about, where users can find more about it and how the page will help them get started. But I’ll give some guidelines for creating a good welcome page here, too.

Let’s go:

What exactly is a Welcome Page?

A welcome screen is a web page that greets visitors to the website and serves as the first impression.

You are going to represent your business to new users. You are forming an image of your business. People expect a lot from your mobile app and are willing to pay for it if they see that it delivers what it promises. Your first impression will either attract or repel your target audience.

You need to use the right design and copy to make people believe in the value of your product. Your welcome page is the first impression you make with your potential customer, so it’s a decision maker really.

How to create a great Welcome Page in 5 Steps

#1 First things first; A Simple Layout

Avoid trying to be ‘perfect’ because this will lead to an over-complicated design. These are some quick notes: Please let people know where they should look to get more information. Choose a style that fits the theme of your home, your style, your budget, and your room size.

If you want to grab your visitor’s attention, don’t get distracted. Choose a clear background and design. Good headlines and greetings are not only for the social networks. You’ll also need to write a few for different emails and your website.

#2 The First Contact

There’s no better way to get our first words to aliens across to them than using a gesture we know they understand – pointing. And when we point, don’t we expect that aliens are going to put their hands out where we can see them?

Bad first-contact messages lead to bad customer experiences that make people leave your site. It is not the right approach to start with your brand name, product details and a link to your website and then say it’s for sale.

The first thing to do when you get a chance to welcome your customer is to be enthusiastic and kind with your welcome message. This can be made even more fun by mixing things up.

#3 Action!

After your welcome message, continue with a button that makes people want to click on. The button might say, “The button might say, “Let’s get started,” or “Explore your brand

It’s not so much more interesting. It would be better to add what they are going to do to the button. Choose the color of the button differently than the page’s tones, this way it will be more luring.

#4 Repeat without boring

You will increase your value proposition’s power if you use it on your welcome page again. And again and again, but don’t make them too repetitive. Boring writing is much more likely to stick in people’s minds.

You can lay the foundation for a successful future brand by making your value proposition memorable. It doesn’t matter what type of product or service you are offering if people don’t understand it.

#5 “This one’s for you!”

You know who you’re selling to. You’re solving a problem, and your customers are the people who experience that problem. With this book you’ll learn to create a personalized profile for each customer that’s based on their demographics, purchase history, reviews and other customer information.

Mainly consider your targeted users and create a fitting design for them. Take the next step and add new articles to your webpages that are of advanced interest. Your pages will continue to grow and mature.

You aim mainly for teachers and students, it is a better idea to use a sophisticated looking design with soft colors to impress them. Let’s say that your website is a site where people can find information about video games, such as reviews, game demos, and screenshots.

Stay away from the stereotypes. Don’t be afraid to speak up and speak out when you’re not treated fairly. Some people may find them repulsive. But in the end, the best way to understand your audience’s likes and dislikes is by going through the trial and error method.

Everyone has different tastes. You should always consider your target group’s taste before deciding on an image.

Dos and Don’ts

Choose words that are impressive. You need to get your visitors’ attention by using words that are impressive. You do this by keeping your statements balanced. Deliver a powerful and clear message to her.

Power words like “best”, “ideal”, “most used”, or “worldwide” are ideal, but don’t be too wordy. You can’t ignore the power of personalization. It makes your customers feel like you care. Ecommerce is also not immune to the problem of personal data being taken.

When customers pass this step, greeting them with their name is a great way to increase their enthusiasm. If your goal is to get people to join your mailing list, then it’s important to make it easy for them to sign up. Here are some suggestions for making sure that your list sign-ups are easy to complete.

You could add a checklist to your side bar so your visitors can click to see what’s there and take advantage of what you have to offer.

Always be original. Don’t copy the headlines or sentences from other apps. Write your own headlines and descriptions so that they will stand out in the eyes of potential customers. We have the perfect tool for you!

This is not an option that is right for you or any company. When starting a business, you need to stand out from the crowd and develop a unique product and/or service. You should develop something new that’s never been seen before and create something original. You should take the time to be unique and creative.

Don’t let your users leave without an email address, I don’t want them to leave and not have a way to get in touch with you.

It’s not like you have to agree with people who criticize your work, but it can help you grow as a person.

With great customer onboarding, you’ll have a customer who has been so delighted with their Amazon purchase, they’ll stick around for the long-haul and be delighted to keep buying from Amazon.

In Aha! you learn about the different ways to get users to click through to your website. You learn how to onboard new users effectively. In the moments you help people achieve their goals, you show them the value of your product and how it can help them.

You’ll also learn how to incorporate onboarding messages into different areas of your store; such as product pages, customer support pages, blog posts, and more! Now that your first page is ready, get busy finishing up the user onboarding.

Don’t take my word about UserGuiding; try it for free right now. Do you ever dare put ads on your welcome page? There isn’t much to say about this, it is pretty self explanatory. You don’t have to have paid advertisements on your website; that’s okay, too. You should always avoid putting any products on your welcome page. It creates a bad impression.

Don’t put CTAs after all the text. People may not scroll if you are going to make the page extend below. To make sure your text, button, and offer are easy to see, put them above the fold. People are not going to read and read and read your entire page if you don’t make it easy for them.

Don’t make your buttons small. A large button that doesn’t require the user to scroll will give people a reason to click. No need to force it. We understand that your welcome page is your beautiful presentation of your amazing product. And we know that it follows an introduction of who you are.

It’s not as beautiful as you think. Most people make the mistake of forcing the welcome page and what follows to their users. This will dramatically reduce the completion rates of your users and has a heavy toll on your business.

They will need to see the welcome page, but you should give them the ability to quickly get to the product. Going through the same onboarding process every time you login to your Amazon account will take a bit of getting used to.

Exactly…

Welcome Page Examples

Here are some examples of some well-designed welcome pages:

Trivago

Here’s Trivago’s welcome page. It’s been around for awhile and is a little outdated, but it’s still very effective. It’s quite plain, and anyone can use it without much difficulty. How it will help you will be obvious and will get you directly into the marketplace.

That’s right, you’ll go to Google and search for Hotels in Singapore, then, you will click on the first hotel that appears on the list.

Letterboxd

This is the welcome page of Letterboxd. It tells you what the service is, to track movies you have watched, set a watchlist, and comment on them. There’s a good old ‘CTA’ (call to action) saying: “Get started – it’s free!”, which is actionable.

This button draws your attention with its striking green and it gives you info about the initial price.

Lyft

This welcome page of Lyft is a great example of the type of illustrations you would have when creating a welcoming page. An excellent website welcome page, which makes it easy to navigate and read for visitors. The short, and simple text makes it easy to read.

It needs their partners as well as their customers.

Khan Academy

Khan Academy is one of the most used free education resources online. This section welcomes users to what Khan Academy is, and it is possible to start using it by picking from the three buttons below. This following page just takes some information from you and guides you to the website where you can just start.

Airbnb

It’s a great welcome page! The approach is simple and effective. The hosts’ dashboard and the extra income calculator is a well-designed element that tells users what they’re getting into. If you want to impress a girl with a friendly, non-creepy, smile, a picture of the host will show you’re friendly and not creepy.

Grammarly

In this tutorial, you will see how to use a greeting feature in Grammarly’s welcome screen to greet the user by name. Grammarly offers a lot of different options to improve your writing immediately, including more than 60 different grammar, spelling and style checkers.

It is both visually appealing and welcoming.

Devon Stank

Devon Stank wants to welcome others to do something together, to collaborate. People innately want to be a part of something, and it is smart to use this feature. Put a video after may not be that of a smart move though, I wouldn’t like watching a video on a welcome page no matter how interesting it is.

Skype

This welcome screen does a great job at catching your attention with a big headline inviting you to click through to start using Skype. Below that, three words are explaining what you can do on Skype, you can talk, chat, and collaborate.

You don’t need much design knowledge to create a simple yet well designed welcome page.

Dropbox

There are so many risks involved when you start using technology. You may have to face some embarrassing situations. Your personal information could get stolen. Dropbox offers a promising service for sharing and storing documents, photos, videos, etc. that employees and IT admins at all levels trust.

The book tells you about Dropbox’s reliability. It shows people who know technology as their reference. This is a cleverly designed welcome page. It awakens the sense of trust.

2048 Puzzle

But wait, this is not a welcome page!

You might be telling me right now, but it is.

The 2048 Puzzle game has a clean, minimalistic design with a clear focus on its main objective: being fun.

There’s no need for additional bla-bla, you just want to open the app and start gaming so that’s what they give

Conclusion

It is imperative that you create the most convenient welcome page for your business to improve the first impression that you get from potential customers. Keep it simple, keep it fast and make sure there’s no friction on your landing page. These are just a few ways to improve the quality of your welcome page.

Also, don’t forget to polish the user experience that follows the welcome page because the overall UX you offer is more important than the page layout.

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